Marketing Strategist

Position: Marketing Strategist (Volunteer)
Location: Verite, Auroville
Duration: 12 Months

Vérité Integral Learning Center

Established in 1985, Vérité Integral Learning Center is a self-regenerative campus focused on integral development and yoga, located just five minutes from Matrimandir in Auroville. Vérité offers transformative practices, programs, and services to cultivate well-being, longevity, capability, and co-intelligence, empowering individuals and groups to create a positive impact in their personal, professional, and community environments.

Sustainable Living & Healthy Habitat
Vérité provides a health-centered, sustainable environment with guest accommodations, seminar and retreat spaces, therapy and program facilities, a dining hall, café, library, and organic garden. Nestled within a reforested urban campus, the center operates with green systems that include renewable energy, rainwater harvesting, waste recycling, and regenerative gardening practices. Vérité promotes conscious consumption, offering vegetarian and vegan meals prepared with organic ingredients that support balanced nutrition and eco-friendly living.

Holistic Health & Integral Development
Vérité fosters holistic health and well-being through a wide range of counseling, coaching, and therapeutic practices designed to balance the body, mind, and heart. The center provides classes, workshops, and training programs aimed at developing positive habits, behaviors, and life skills. Through a "learning by doing" approach, participants are encouraged to explore self-integration, self-actualization, and practical life skills that enhance personal growth.

Community Engagement & Positive Impact
Vérité is a meeting ground for Aurovilians, volunteers, social entrepreneurs, guests, and groups committed to becoming positive change-makers. By equipping individuals with the skills and knowledge needed to proactively address humanity’s evolving challenges, Vérité contributes to a thriving, equitable future. The center also serves as a venue for applied research and offers volunteer and internship opportunities to further personal, professional, and social development.

Integral Futures & Research
Vérité conducts ongoing research in evidence-based practices across diverse fields to cultivate transdisciplinary intelligence and resilience. This research is focused on addressing complex, real-world challenges in a proactive and decisive way, supporting the center’s mission to build a future that values sustainability, equity, and the holistic well-being of all.

For more info:

Landline Telephone: +91 413 2622045, 413 2622 606

Mobile/WhatsApp: +91 8489391876, 9363624083

Email: [email protected], [email protected]

Insta:  verite.auroville

Facebook: verite auroville

Website:  www.verite.in

Key Responsibilities:

Unique Positioning:

• Strategize with Verite core team on how to distinguish Verite from other stays and wellness centres in Auroville, highlighting its commitment and applications of sustainability, health, integral development and yoga principles.
• Further Position Verite as an ideal destination for individuals and groups interested in

• Wellness and Green Hospitality practices
• Wellbeing Lifestyles and Longevity practices
• Culinary Health and Regenerative Food practices
• Yoga, Spirituality and Positive Psychology
• Holistic Personal and Professional Development opportunities
• Conscious Living, Learning and Working environments
• Future Career and Life Choices
• Positive Organizational Development, and Change Leadership
• Sustainable Futures and Regenerative Economics explorations

Immediate Marketing needs for Revenue Growth:

• Promote Verite’s current core services and develop and implement strategies, skills, tools and practices to drive revenue growth across Verite's current services, including

• Retreats and group stays focussed on yoga, health, sustainability and organizational development
• Workshops, classes and trainings for holistic personal and professional self-actualization
• Therapy, counselling, coaching and consulting sessions for integral wellbeing, better productivity and work / life flourishing
• Healthy food Cuisine services exemplified by a vegetarian kitchen, vegan café and organic garden.
• Sustainable design-based Guest house and Campus stays for self-regeneration and self-discovery, emphasizing the tranquil and re-energizing natural environment, the spaces provided to be in an interactive as well as reflective modes

• To create a successful system for multi-funnel marketing with mutual reinforcement loops across revenue streams linkages.

Current Marketing Tasks:

• Create and execute a comprehensive marketing plan to increase the visibility of Verite’s present and future services by applying current and emerging trends in successful ethical marketing to Verite.
• To organize promote regular thematic events on campus and online for community and collaborative network development
• Collaborate with the Verite team to create promotional materials and campaigns
• Develop and manage social media strategies to promote all aspects of Verite
• Ensure consistency in brand messaging and visual identity across all platforms, driving engagement and attracting new visitors.
• Monitor and analyse social media performance, adjusting campaigns based on metrics to improve engagement and bookings.
• Drive bookings by promoting onsite and online package deals with add on options, group programs, tours, consultations as well as seasonal offers and by adjustments to demand and supply fluctuations in the local and online competitive
• Craft specific campaigns to market the different revenue streams based on market segmentation and trend analysis, targeting local and international audiences

Future Trends Analysis and Marketing Strategy

• To position Verite as a leading destination on site in Auroville, and subsequently online by doing research and capitalizing on socio economic market trends in
• Ecological & Wellness Tourism and Green Hospitality
• Lifelong Wellbeing, Lifestyle Choices and Longevity
• Culinary Health and Regenerative Food systems
• Yoga, Spirituality and Positive Psychology
• Holistic Personal and Professional Development
• Conscious Living, Learning and Working trends
• Future Positive Work Life Career Choices
• Positive Organizational Development, and Change Leadership
• Sustainable Futures and Regenerative Economics

• To optimize segmentation of customer demographics for the above trends to prioritize possible target audiences, pricing and promotional periods.

• Assist in the development and promotion of current and future online services
• Work on expanding Verite’s digital footprint through webinars, online courses, summits, seminars, social media, blogs, podcasts, virtual classes, consultations, workshops, and other online offerings.

Expected Outcomes:
• Increased revenue from guest house bookings, retreats, yoga workshops, and other services.
• Enhanced visibility of Verite’s unique offerings across multiple platforms.
• Growth in social media and online engagement, leading to higher occupancy for retreats and guest house stays.
• Quarterly reports detailing growth strategies, performance metrics, and revenue forecasts.

Skills and Qualifications:
• Proven experience in marketing strategy development, ideally within the wellness, hospitality, or tourism sector.
• Strong understanding of social media marketing, content creation, and how to leverage platforms to drive bookings and engagement.
• Experience in market research and trend analysis, especially in wellness tourism and sustainable living.
• Excellent communication skills, both written and verbal, with the ability to craft compelling promotional content.
• Ability to track performance metrics and provide actionable insights for growth.

Why Volunteer with Verite?
• Engage in meaningful work that promotes mindfulness, sustainability, and wellness.
• Collaborate with a diverse, multicultural group of individuals dedicated to creating a good working and learning environment dedicated to integral development, health, sustainability and a better future for all.
• Experience Auroville’s unique approach to unity in diversity and discover the richness of its collective efforts.