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Upasana
Integral design, people empowerment, village development
History & Today’s organization:
Founded in 1997, Upasana initially explored designing with traditional Indian textiles, to deepen the understanding of cultural communication through textiles in India. As a natural response to the tsunami devastation in 2004, Upasana ventured into the field of social development, with a strong focus on application of design for social welfare. Upasana has since then initiated various projects exploring the potential of Socially Responsible Design.
Vision & Missions:
In Upasana, the scope of design has been enlarged to be integral so that it touches all the facets of a product’s life-cycle – those who design and produce it, those who use it, the larger socio-cultural context and the environment. Upasana’s explorations of Socially Responsible Design stems from the philosophy of Integral Design. Upasana has become a platform where students and volunteers from different parts of India and abroad come to learn and contribute to ongoing projects.
Currently, Upasana is engaged in various fields including: developing social entrepreneurs, consumer literacy though brand communication, product design, sustainable fashion and facilitation of social projects in various parts of India.
The essential philosophy of the studio can be defined in one line –“There is only one user, the Supreme Self who dwells in all.”
Leaders & Team:
Upasana has a core team of 7 members, a production team of about 30 people coming from the neighbouring villages to work on the Upasana campus.
Location:Auroshilpam, Auroville 605 101, Tamil Nadu, India